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Market snapshot: Germany 2024
A look at German podcast ad market trends in 2024
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Podcast advertising market trends: H1 2025
Our global 2025 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2025 in London
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TED Partners with Magellan AI to Measure Listener Engagement
With a clearer view of listener habits, TED is strengthening its audience growth strategy across the network.
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Podcast advertising benchmarks: Q1 2025
Our Quarterly Benchmark Report, Q1 2025 edition: exploring trends in spending, ad load and ad placements, growth by industry and genre, and more.
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Boll & Branch drives growth through performance-driven podcast planning
With sharper planning and competitive insight, Boll & Branch expanded their podcast strategy and boosted long-term value.
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RedCircle Partners With Magellan AI for Deeper Intelligence and Measurement Capabilities
Expanded analytics adds competitive intelligence, airchecks, and performance measurement to support ad planning and optimization.
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Mynt Agency’s approach to smarter podcast media buying
With better market visibility and faster campaign insights, Mynt made podcast buying more efficient, targeted, and client-focused.
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Magellan AI Announces Exclusive Partnership with CBC for Pod-to-Pod Attribution
The collaboration brings attribution to podcast growth campaigns in Canada, helping CBC analyze performance across promo swaps, feed drops, and more.
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Podcast advertising: 2024 review and 2025 preview
The latest trends in podcast advertising with our comprehensive review of 2024 and insights for 2025 - as presented by Magellan AI at Evolutions by Podcast Movement.
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Gamut Podcast Network scales revenue with data-driven prospecting
Gamut turned market intelligence into a growth engine with Magellan AI’s data-driven tools.
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Track competitive spend across programmatic, RON, and host-read podcast ads
See how brands allocate ad budgets, helping agencies, brands, and publishers refine media planning and sales strategies.
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Individual aircheck views in Magellan AI
Verification insights are now available directly on individual ad pages.
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Magellan AI just got a fresh new look!
A cleaner, sharper experience - designed with you in mind.
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Measure podcast ad impact against custom audience data
Magellan AI can ingest 1P and 3P audience data to measure how your campaigns reach your target listeners
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Podcast advertising benchmarks: Q4 2024
Our Quarterly Benchmark Report, Q4 2024 edition: exploring trends in spending, ad load and ad placements, growth by industry and genre, and more.
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Podscape: Q4 2024 update
A Q4 update of our guide to key players in the podcast industry – in collaboration with Sounds Profitable.
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Get deeper insights into competitors’ programmatic and run-of-network strategies
Get a clear, structured view of podcast creatives used in brand campaigns and see how they're distributed across the channel.
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Podcast advertising benchmarks: Q3 2024
The Q3 2024 edition, exploring trends in spending, ad load and ad placements, growth by industry and genre, and more.
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American Public Media Partners with Magellan AI to Bring Attribution and Audience Insights to Advertisers
Advanced audience attribution and engagement data now standard for all APM advertisers, elevating campaign insights in public media.
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Magellan AI Earns IAB Tech Lab Certification for Podcast Measurement Compliance
With IAB Tech Lab certification, Magellan AI strengthens its role in delivering accurate, standardized podcast measurement metrics.
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Magellan AI measures GAM Display for comprehensive cross-channel insights
See the full picture of your advertising impact with unified insights across audio, video, and display campaigns.
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Magellan AI promotes Jim Ballas to General Manager, Measurement
Magellan AI taps industry veteran Jim Ballas to lead its measurement division, expanding its focus on podcast advertising measurement.
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Measure the full spectrum of podcast promo types - from leadership interviews to branded shows
We have extended our measurement capabilities to capture all the ways you're creating podcast promotional content.
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Unlock regional insights: Magellan AI adds DMA-level reporting for smarter targeting
DMA & Zip Code reporting is now accessible directly within the app, allowing measurement customers to generate regional performance reports on-the-fly.
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Wildgrain's success with attribution and performance tracking
Looking to grow their podcast channel, Wildgrain put Magellan AI's measurement and attribution to the test.
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Magellan AI Introduces Reach Lift Measurement Product with Wondery as Initial Launch Collaborator
This first-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related campaign performance.
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Harness your campaign data and optimize tactics with Magellan AI Groups
Create custom line-item groupings for campaign analysis, enabling in-depth insights tailored to your tactics.
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Podcast advertising: Midyear review
Our 2024 Midyear Review, as presented by the Magellan AI team at Podcast Movement 2024.
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Magellan AI has you covered with our Do Say, Don't Say airchecks feature
Do say, Don't say ensures your podcast ads consistently meet your compliance standards, giving you one less thing to worry about.
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MetaRouter and Magellan AI Partner to Enhance Ad Performance Tracking in the Data Privacy-Era
MetaRouter and Magellan AI have partnered to enhance audio ad spend optimization, ROAS accuracy, and privacy compliance.
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Podscape: 2024 Mid-year update
A mid-year update to our guide to key players in the podcast industry.
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Podcast advertising benchmarks: Q2 2024
The Q2 2024 edition, exploring trends in spending, ad load, and ad placements, growth by industry and genre, and more.
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Magellan AI Brings Privacy-Compliant UID2.0 and ID5 to Audio Measurement
Magellan AI today announced the addition of new cookie-less identifiers for podcast and streaming audio campaign measurement.
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Podcast advertising market trends: H1 2024
Our global 2024 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2024
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Podcast advertising benchmarks: Q1 2024
The Q1 2024 edition explores the latest trends in spending, ad load, and ad placements, growth by industry and genre, and more.
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Podscape: 2024 edition
Our comprehensive guide to many of the key technology companies and services in the podscape industry.
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Adelaide & Magellan AI team up to boost podcast ad effectiveness
Magellan AI partners with Adelaide to offer show-level attention ratings for podcast advertising.
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New in Magellan AI: Pod-to-pod attribution
Magellan AI announces support for podcast-to-podcast attribution within its Measurement product suite.
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Magellan AI & Sounder: Strategic partnership for podcast brand safety
Magellan AI and Sounder partner to offer brand safety and suitability verification for podcast campaigns.
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The definitive guide to finding profitable podcast sponsorship opportunities
This guide explores the world of podcast advertising, giving you everything you need to tap into the immense potential of this channel.
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ARN's secret ingredient
ARN relies on Magellan AI to drive new leads for podcast advertising sales.
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How Horizon Media gains a competitive edge
How do you get clients on board with an emerging media channel?
