Incremental Lift | Magellan AI — Podcast advertising analytics

Prove the true impact of your podcast ads with incremental lift.

Magellan AI’s incremental lift measurement connects your audio campaigns to real business results. Compare exposed and control groups to measure the impact on visits and sales.

Clarity for better planning

Get beyond impressions and downloads. See exactly how your podcast ads influence behavior, so you can adjust your media strategy with confidence.

Real-world campaign impact

Measure the difference your ads make by comparing results between exposed and non-exposed audiences.

Lookalike control groups

Utilize simulated control groups with lookalike audiences built from your exposed listeners. No additional tags, pixels or holdout groups required.

KPI-level insights

Track response and conversion rate lift: broken out by campaign, by creative, or even by line item.

Data you can act on

Go beyond awareness. Learn how much incremental traffic and revenue your podcast ads are really driving, and adjust your media strategy accordingly.

Book a demo

Get a first-hand look at what Magellan AI can do. Leave your info below and a team member will reach out within 48 hours to schedule your demo. Typical demos run 20 - 30 minutes and are tailored to your company.