Top podcast advertisers

September
 
2024
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
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Watch a 10-minute presentation about these advertisers and join our webinar series to keep up-to-date.

Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
September
spend
Month-over-month spend change
Top genre
1
Amazon
$7,097,800
$7.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
BetterHelp
$7,023,900
$7.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
3
T-Mobile
$5,564,400
$5.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
Shopify
$5,083,900
$5.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
MGM Resorts International
$4,969,500
$5.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
6
DraftKings
$4,114,000
$4.1M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
7
Toyota
$3,678,900
$3.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
8
VGW
$3,178,700
$3.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
State Farm
$2,932,800
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
The Walt Disney Company
$2,711,200
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
11
LinkedIn
$2,696,500
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
12
Oracle Corporation
$2,275,100
$2.3M
an icon indicating a gainan icon indicating no changean icon indicating a loss
News
13
Progressive
$2,221,000
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
14
Quince
$2,177,700
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
TV & Film
15
Bank of America
$1,990,100
$2.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
September
spend
Prior month's spend
Pct. change
1
$1,021,600
$91,400
1018%
–
2
$840,200
$182,700
360%
–
3
$718,400
$153,100
369%
–
4
$632,200
$400
157950%
–
5
$514,000
$74,700
588%
–
6
$438,200
$90,300
385%
–
7
$433,400
$4,700
9121%
–
8
$364,000
$100
363900%
–
9
$355,400
$46,900
658%
–
10
$338,400
$2,800
11986%
–
11
$269,400
$11,500
2243%
–
12
$217,500
$20,800
946%
–
13
$209,900
$0
–
14
$208,200
$22,300
834%
–
15
$176,300
$32,900
436%
–
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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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