Top podcast advertisers

March
 
2025
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend and change in spend. See the latest charts in podcast advertising below.

Top spendersTop movers & shakers
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Watch a 10-minute presentation about these advertisers and join our webinar series to keep up-to-date.

Top spenders

The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
March
spend
Month-over-month spend change
Top genre
1
T-Mobile
$5,954,600
$6.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
BetterHelp
$5,155,300
$5.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
3
Toyota
$4,779,700
$4.8M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
4
Shopify
$3,957,100
$4.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
5
Quince
$3,617,000
$3.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
6
DraftKings
$3,547,100
$3.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
7
FanDuel
$3,500,500
$3.5M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
8
HelloFresh
$3,008,500
$3.0M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
Intuit
$2,924,400
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
Amazon
$2,861,300
$2.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
11
Trellix
$2,750,000
$2.8M
an icon indicating a gainan icon indicating no changean icon indicating a loss
News
12
The Walt Disney Company
$2,722,100
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
13
Progressive
$2,670,000
$2.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
14
LinkedIn
$2,553,600
$2.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
15
Squarespace
$2,159,400
$2.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy

Top movers & shakers

The top movers and shakers are advertisers we’ve identified as having the most sigificant increase in month-over-month spend. For additional details, book a customized demo.
See our methodology for more info on our rankings.
Rank
Advertiser
March
spend
Prior month's spend
Pct. change
1
FuturHealth
$1,498,000
$334,500
348%
–
2
FastGrowingTrees.com
$1,074,200
$3,600
29739%
–
3
PayPal
$976,900
$235,600
315%
–
4
Volkswagen
$802,600
$79,900
905%
–
5
Sprout Pharmaceuticals
$767,400
$191,600
301%
–
6
American Beverage Association
$701,600
$47,900
1365%
–
7
goPuff
$659,300
$53,600
1130%
–
8
Booking.com
$449,600
$154,200
191%
–
9
Janssen Biotech
$448,300
$106,800
320%
–
10
Stellantis
$427,600
$95,700
347%
–
11
Clorox
$423,500
$84,400
402%
–
12
Microsoft
$421,300
$76,600
450%
–
13
SoFi
$365,800
$77,700
371%
–
14
DirecTV
$307,300
$62,900
389%
–
15
Aura
$270,600
$33,000
720%
–

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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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