Media planning

Planning tools to surface, research, and engage with new shows.

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Discovery

Identify podcasts similar to ones you already know

Advanced keyword search tools surface podcasts by specific networks, genres, topics, and more.

Relevance scoring elevates the best matches to identify new candidate shows.

Go deeper to see where keywords actually appeared in the show's context.

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Build plans

Create and manage media plans right in the app

Build media plans around topics and content that connects with your audience.

Powerful research tools compare podcasts by inventory, ad strategy, reach, audience, genre and much more.

Sorting and export functionality gives added flexibility to apply Magellan AI data to your own research tools.

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Listenership

Know the makeup and scale of audiences before you buy

Audience analytics break out each show’s demographic and download data to see if it’s a fit for your campaign.

Magellan AI verified downloads allows planners to track show downloads, episode downloads, and unique listenership across thousands of shows.

Easily identify podcasts with similar audiences to the ones that you – or your competitors – are advertising on.

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Get introduced

Rapidly scale buying at the click of a button with Instant intro

Magellan AI puts you directly in touch with media contacts for thousands of shows.

No more searching Instagram and Youtube influencer feeds for the right contact.

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See it in action

This is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.

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