Australia benchmark report

Q2 2025 Edition
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Australian podcast advertising benchmarks: Q2 2025

In closing out the first half of the year, we're excited to share our first Australia Quarterly Benchmark Report. We analyzed 10,087 Australian podcast episodes to uncover the behaviors, trends, and insights from Q2 of 2025.

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In this report

Key stat: Podcast ad spending continued to climb in Q2, increasing 20% year-over-year.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load
  • Most common ad lengths and positions
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Download the report

Complete this form to download the Australian Podcast Advertising Quarterly Benchmark Report.

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