Australian benchmark report

Q4 2025 Edition
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Australian podcast advertising benchmarks: Q4 2025

In closing out the fourth quarter of 2025, we're excited to share our latest Australian Quarterly Benchmark Report. We analyzed 9,498 podcast episodes in Australia to uncover the behaviors, trends, and insights from Q4 of 2025.

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In this report

Key stat: Podcast ad spending continued to climb in Q4, increasing 10% year-over-year.

Australian Quarterly Benchmark Report, Q4 2025
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load
  • Most common ad lengths and positions
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Complete this form to download the Australian Podcast Advertising Quarterly Benchmark Report.

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