Broadcast attribution

Track how broadcast radio drives real business outcomes.

Magellan AI helps advertisers, agencies, and publishers measure how radio campaigns influence site visits, leads, purchases, and revenue. Using market-level modeling grounded in real listener behavior, teams can move beyond delivery metrics and quantify the impact of broadcast campaigns.

Sample data for a broadcast radio campaign in the Magellan AI measurement dashboard

Measuring beyond delivery

Traditional radio reporting stops at delivery. Teams can see when ads aired and how many impressions ran, but not how broadcast drives conversions, revenue, or market-level performance. Magellan AI connects broadcast exposure to real outcomes using market-level modeling grounded in observed behavior.

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Measure real outcomes
See how broadcast campaigns drive site visits, leads, purchases, and revenue, not just impressions.
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Market-level insights
Break down performance by market to understand where campaigns are driving the strongest response and how results vary across regions.
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Real world behavior
Connect broadcast exposure to observed listener activity and actual conversion events so results reflect real campaign performance.
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Full campaign impact
Understand both immediate and delayed response to broadcast exposure and how it compares across digital and podcast campaigns.

Get a live demo

Get a first-hand look at what Magellan AI can do. Leave your info below and a team member will reach out within 48 hours to schedule your demo. Typical demos run 20 - 30 minutes and are tailored to your company.