Quarterly benchmark report

Q1 2024 Edition
a single thin blue wave

Podcast advertising benchmarks: Q1 2024

In closing out the first quarter of 2024, we're excited to share our latest Quarterly Benchmark Report. Analyzing 109,000 podcast episodes, we uncovered the behaviors, trends, and insights from Q1 of 2024.

an icon representing a report
In this report

Key stat: Podcast ad spending continued its climb in Q1 2024, increasing 39% year-over-year.

Banner promoting the Magellan AI Quarterly Benchmark Report for Q1 2024.
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
an icon representing a download
Download the report

Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

More from Magellan AI

A thumbnail of Magellan AI's top advertisers chart

See the latest monthly charts of the top podcast advertisers by spend and change in spend.

A thumbnail of Magellan AI's Podscape infographic

Download The Podscape to better understand how some of the biggest podcast companies and services fit together on one page.

A thumbnail of Magellan AI's dashboard demo

Take control of your podcast advertising – let Magellan AI custom-tailor a demo for you and your team.