Quarterly benchmark report

Q4 2023 Edition
a single thin blue wave

Podcast advertising benchmarks: Q4 2023

To close the books on 2023, we're excited to share our latest Quarterly Benchmark Report. In analyzing over 130,000 podcast episodes, we uncovered the behaviors, trends, and insights from the fourth quarter of 2023.

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In this report

Key stat: From Q3 to Q4 in 2023, the average ad load on podcasts increased a relative 16.8% reaching a new high of 7.66%.

A preview of the Magellan AI QBR
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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