Quarterly benchmark report

Q2 2024 Edition
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Podcast advertising benchmarks: Q2 2024

In closing out the second quarter of 2024, we're excited to share our latest Quarterly Benchmark Report. We analyzed 101,628 podcast episodes to uncover the behaviors, trends, and insights from Q2 of 2024.

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In this report

Key stat: Average podcast ad load (ad time as a percentage of episode content) increased from 6.44% in Q1 to 7.19% in Q2.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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