Magellan AI captures all ads, whether host-read or pre-recorded, baked-in or dynamically inserted, and classifies ads by podcast content, position, and strategy.
Using machine learning to process hundreds of thousands of podcast episodes, Magellan AI has created the world's largest database of podcast advertising data – covering activity by 19,000 brands across over 30,000 podcasts.
"It's an organized list of the entire market and where the dollars are flowing, what clients are active, who's spending what, who's spending where."
- Andrew Collins
Senior Audio Buyer, Horizon Media