Advertiser solutions | Magellan AI — Podcast advertising analytics

Brands call us “The Google of podcasting.”

Discover advertisers and agencies’ secret weapon and leave competitors in the dust. Magellan AI’s search tools put the very latest podcast and advertiser data at your fingertips. Book a custom demo to see how Magellan AI can boost your bottom line.

Streamlined toolkits

Media planning

Planning tools help surface and track podcasts similar to the ones you already know. Get deeper insights on and audience makeup and identify whitespace before you engage with shows.

Media planning

Measurement

Whether promoting a brand or a podcast, pixel-based tracking captures events and activity across podcast, streaming audio, and video channels. Our reporting is fully customizable and supports any type of ad insertion across all major platforms and ad servers.

Pixel-based attribution Pod-to-pod attribution

Ad verification

Our aircheck tools ensure ad spend efficiency and performance, while identifying make-good opportunities for advertisers with realtime notifications. Catch ads that drop early or run late and verify vanity URL or promo code reads for accuracy and count.

Ad verification

Get connected

Rapidly scale buying at the click of a button with Instant Intro. No more scoring Instagram and YouTube - Magellan AI puts you directly in touch with media contacts for thousands of shows.

Media planning

How it works

Inputs

Conversion data

Logs & Javascript 1x1 pixels

Published audio

Podcasts, YouTube, Streams

Download data

Rankings, download, video completions

Cost data

Raw costs, AI modeling

Analysis

Speech analysis

AI processing: host, content, and context

Placement data

Position, length, genre, vertical

Aircheck & brand safety

Keyword management and realtime monitoring

Insights & reporting

Dashboard app

Logs & Javascript 1x1 pixels

Notifications

Alerts/watchlists: email & app

Scheduled reporting

Health, alerts, insights, statistics

International markets

Analyze podcasts and brands active in region-specific markets. Our tools are available directly to customers in UK, Ireland, Germany, Australia, and Canada.

USA

USA-
Spanish

Canada

Ireland

Germany

Australia

Top podcast advertisers

May

2025

rankings

Each month, we crunch the numbers to rank the top spenders as well as those making the biggest leaps in podcast budgets. See our Top 15 rankings and join our next monthly spend webinar for more detail.

Top spenders

Rank

Advertiser

Spend

BetterHelp

$5.8M