Buy podcast advertising intelligently

Podcast media planning with unrivaled market intelligence

Magellan AI captures all ads, whether host-read or pre-recorded, baked-in or dynamically inserted, and classifies ads by podcast content, position, and strategy.

Using machine learning to process hundreds of thousands of podcast episodes, Magellan AI has created the world's largest database of podcast advertising data – covering activity by 19,000 brands across over 30,000 podcasts.

Let's talk
"It's an organized list of the entire market and where the dollars are flowing, what clients are active, who's spending what, who's spending where."

- Andrew Collins
Senior Audio Buyer, Horizon Media

Read the Case Study

Top advertisers trust Magellan AI to simplify their podcast media planning

Martha Gallant and John Goforth joined forces on the virtual stage at The X Fronts to discuss how Helix Sleep is using Magellan AI to find new shows and avoid overlapping with competitors in the crowded direct-to-consumer mattress industry.

Martha Gallant

John Goforth

Marketing Manager,
Helix Sleep
Head of Sales and Business Development,
Magellan AI


  • Explore the podcasting universe by industry, genre, and network
  • Find spend estimates and monthly advertisers by network
  • Add podcasts to a comparison list

Dive Deep

  • Vet your target list of podcasts for competitive exclusivity
  • See monthly flighting data for an advertiser
  • Get introduced to the ad selling representative for your chosen shows


  • Airchecks delivered to your inbox within 24 hours of submission
  • Add competitive and complementary brands to your watchlist for ongoing monitoring

Ready to see what Magellan AI can do for you? Request your custom demo