In this report
Key stats:
- 2.23% median response rate
The midpoint campaign put 2.23% of unique reached listeners on an advertiser site, measured using a 30-day lookback window. - 4.65% median lead conversion and 3.98% purchase conversion
Of listeners who visited an advertiser site, the midpoint campaign converted 4.65% to a lead and 3.98% to a purchase.
The report also covers:
- How response builds after ad exposure
- Host-read versus produced performance
- Podcasts with video versus RSS-only performance
- Podcast growth and listener retention
- And more
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