RedCircle, a trusted podcast advertising platform, has partnered with Magellan AI, an industry leader in advertising intelligence and attribution. The collaboration expands RedCircle's analytics capabilities with competitive intelligence, ad verification, and performance measurement across client campaigns.

With access to Magellan AI’s dataset, RedCircle can now track podcast and YouTube ad activity across the US. Competitive monitoring and airchecks offer a clearer picture of ad placements and delivery, helping RedCircle and its partners make faster, evidence-based planning decisions.

Magellan AI's attribution tools also strengthen RedCircle’s measurement offerings. Advertisers on the platform can tap into reach analysis and performance benchmarks to better understand impact and refine campaign strategy.

“Partnering with Magellan AI strengthens our ability to provide advertisers with the transparency and insights they need to invest confidently in podcasting,” said Jeremy Lermitte, Co-Founder and COO of RedCircle. “With deeper analytics and market visibility, brands can better evaluate performance and optimize their spend—ensuring creators get credit and benefit from more targeted, data-driven campaigns that drive real results.”

“RedCircle continues to be a strong advocate for transparency in podcast advertising,” said Cameron Hendrix, CEO of Magellan AI. “We’re excited to support that mission with tools that help drive smarter planning, more accurate reporting, and better results for their creators and advertisers.”

This collaboration brings together tools and data that help simplify campaign decisions and improve results for advertisers and creators. For more information about RedCircle and Magellan AI, visit redcircle.com and magellan.ai.

About RedCircle

About RedCircle: RedCircle is a podcast platform built to help independent creators and networks grow and monetize their shows.Through the RedCircle Ad Platform (RAP), podcasters can access host-read and programmatic advertising opportunities, while brands can efficiently launch campaigns across a diverse array of podcasts with scale and speed.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.

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