Podcast advertising market trends: H1 2024

May 2024

As presented at The Podcast Show 2024, we explore the evolving landscape of podcast advertising in the US, Canada, UK, Ireland, Germany and Australia so far this year. Gain valuable insight into the latest trends and data shaping podcast advertising globally, from Magellan AI-sampled podcasts. This presentation includes:

Brand activity by country
Most prominent advertisers
Trends by industry, genre, and approach
Ad placement and frequency analysis
Average ad loads
and more!

Download it!

Complete this form to download the presentation.

‍

See for yourself

Publishers, agencies, and brands alike rely on Magellan AI to drive growth. From planning to measurement, airchecks, and reporting – let us customize a demo for your company and prove the value of Magellan AI.

More from Magellan AI

A thumbnail of Magellan AI's top advertisers chart

Top 15 advertisers

See the latest monthly charts of the top podcast advertisers by spend and change in spend.

Podscape

Download The Podscape to better understand how some of the biggest podcast companies and services fit together on one page.

A thumbnail of Magellan AI's dashboard demo

Book a demo

Take control of your podcast advertising – let Magellan AI custom-tailor a demo for you and your team.

Careers Terms Privacy Policy Opt‑out of tracking