Background

Gamut Podcast Network, a newly launched division of Hubbard Radio, is home to a rapidly-expanding portfolio of over 300 podcasts — ranging from powerhouse local programming like The Rizzuto Show to nationally recognized, podcast-first hits such as UAP: The Unidentified Alien Podcast and The Professor of Rock. With ambitious growth plans and a mix of regionally dominant and top-performing national shows, Gamut needed advanced tools for sales prospecting, advertiser identification, and campaign analytics to drive smarter monetization and scale efficiently.

Challenges

Gamut needed a way to effectively identify and engage advertisers buying at both local and national levels. Their sales teams required structured and efficient prospecting tools to replace ad-hoc methods, while leadership needed deeper market intelligence to help secure new podcast content. Additionally, the company sought airchecks for ad verification and precise attribution to support their growth.
Rather than relying on a patchwork of different third-party products, they wanted a single platform to support these needs and create a more efficient workflow across their expanding network.

Impact

• Unlocked new advertiser demand by identifying national and local brands already buying similar shows and engaging them with confidence
• Accelerated sales and prospecting by moving from reactive outreach to a proactive, data-led approach that saved time and scaled faster
• Fueled network growth by guiding smarter content acquisition and setting the foundation to expand Magellan AI usage as the network grows