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Podcast advertising: 2024 review and 2025 preview

The latest trends in podcast advertising with our comprehensive review of 2024 and insights for 2025 - as presented by Magellan AI at Evolutions by Podcast Movement.
April 2025

We are pleased to share our presentation from Evolutions by Podcast Movement 2025 - Podcast Advertising: 2024 Review and 2025 Preview. In it, we explore the evolving behaviors in podcast advertising in 2024 through comparisons with prior years, and highlight some macro- and brand-level insights for 2025.

In this presentation

  • Top spenders year-to-date
  • Industry-specific shifts in spend and buying behavior
  • The impact of YouTube on podcast campaigns
  • Common practices and average spend for new brands
  • Trends in ad positions, lengths, and ad loads
  • And more

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