Background

Mynt Agency is a full-service advertising agency specializing in strategic podcast marketing alongside TV, CTV, and radio. The agency relies on precise competitor tracking and efficient campaign execution to optimize podcast media buying and planning. As podcast advertising became a bigger part of client strategies, Mynt needed tools that could keep pace with the speed and complexity of campaign demands.

Challenges

Before partnering with Magellan AI, Mynt faced several obstacles. The agency lacked visibility into competitors' podcast strategies and ad spend, making it difficult to strategize effectively. Mynt relied on manual, time-intensive airchecks and ad placement verification, leading to inefficiencies. Additionally, identifying and vetting new podcast opportunities quickly and accurately posed ongoing difficulties, impacting the speed and flexibility of campaign planning.

Results

• Time savings: Significantly streamlined routine workflows by eliminating extensive manual tasks, such as contacting podcasts for airchecks and manually reviewing show content, replacing them with real-time data.
• Strategic advantage: Detailed ad load data enabled Mynt to thoroughly vet podcasts, avoiding overly cluttered shows and protecting brand alignment.
• Enhanced client value: Proactively shared insights and audio samples with clients, dramatically improving the quality and transparency of reporting.
• Informed planning: Uncovered critical competitor insights, like an education brand’s expansion into business-focused advertising, directly informing strategic decisions.
• Continued growth: Plans to expand Magellan AI usage across client accounts, using features like Instant Intro to support targeted planning and faster execution.