Case study
Research
Press release
Product update

Mynt Agency’s approach to smarter podcast media buying

With better market visibility and faster campaign insights, Mynt made podcast buying more efficient, targeted, and client-focused.
April 2025

Background

Mynt Agency is a full-service advertising agency specializing in strategic podcast marketing alongside TV, CTV, and radio. The agency relies on precise competitor tracking and efficient campaign execution to optimize podcast media buying and planning. As podcast advertising became a bigger part of client strategies, Mynt needed tools that could keep pace with the speed and complexity of campaign demands.

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