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Podcast advertising market trends: H1 2025

Our global 2025 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2025 in London
May 2025

As presented at The Podcast Show 2024, we explore the latest shifts and strategies shaping podcast advertising in the US, Canada, UK, Ireland, Germany, France, and Australia this year. Gain insights into global trends and data, including:

  • Top advertisers
  • Standout industries
  • Average ad loads
  • New brand strategies
  • Ad frequency analysis
  • and more!

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