Magellan AI, a leader in podcast advertising measurement and intelligence, today announced a strategic partnership with CBC, Canada’s national public broadcaster and the #1 Canadian podcaster. This collaboration introduces attribution for podcast growth campaigns to the Canadian podcast industry, enabling CBC to gain insights into promo swaps, feed drops, host interviews and paid advertising across its extensive podcast network.

The partnership leverages Magellan AI's pod-to-pod attribution technology, including ListenLinks, to track cross-show listener behavior and measure promotional campaign performance. ListenLinks will direct users to a landing page of available audio platforms, including the CBC Listen App, ensuring seamless engagement for podcast audiences.

"We’re thrilled to work with CBC to advance podcast measurement in Canada,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. "By applying attribution to podcast growth efforts at scale, this partnership sets a strong example for how publishers can better understand listener behavior and strengthen their network's value."

For more information about CBC and Magellan AI, visit cbc.ca and magellan.ai.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.