Background

RedCircle simplifies the process of podcast advertising for brands and creators. Their automated platform helps brands scale host-read ads across hundreds of shows, giving brands reach and creators real revenue. This has opened unprecedented access to authentic ad opportunities with speed and scale for both brands and creators.

Challenges

As RedCircle expanded its footprint, managing attribution for high-volume campaigns involving dozens of shows created significant bottlenecks with legacy attribution platforms. Previous tools also fell short, capturing only 70–75% of campaign impressions and offering no visibility into international reach.

Additionally, smaller brands entering podcast advertising required clearer, directional data to justify their spend and confidently expand their budgets. On the sales side, they sought better ways to identify new podcast opportunities and scale campaigns faster.

Insights

A few highlights from the study:

• Where RedCircle's previous attribution partners only captured 70-75% of campaign impressions, Magellan AI delivered near-complete impression capture at 95%+, including international impressions
• Improved coverage significantly reduced cost-per-acquisition, dropping by 50% in a recent campaign, along with top-performing shows converting as high as 11%
• Streamlined campaign onboarding through Magellan AI's team reduced RedCircle's setup time from hours to minutes

See the full study - download it here!