Background

RedCircle simplifies the process of podcast advertising for brands and creators. Their automated platform helps brands scale host-read ads across hundreds of shows, giving brands reach and creators real revenue. This has opened unprecedented access to authentic ad opportunities with speed and scale for both brands and creators.

Challenges

As RedCircle expanded its footprint, managing attribution for high-volume campaigns involving dozens of shows created significant bottlenecks with legacy attribution platforms. Previous tools also fell short, capturing only 70–75% of campaign impressions and offering no visibility into international reach.

Additionally, smaller brands entering podcast advertising required clearer, directional data to justify their spend and confidently expand their budgets. On the sales side, they sought better ways to identify new podcast opportunities and scale campaigns faster.

Register to download

Complete this form to download the study.