Quarterly benchmark report

Q1 2025 Edition
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Podcast advertising benchmarks: Q1 2025

In closing out the first quarter of the year, we're excited to share our latest Quarterly Benchmark Report. We analyzed 92,888 podcast episodes to uncover the behaviors, trends, and insights from Q1 of 2025.

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In this report

Key stat: Average spend for the new brands we detected on podcasts in Q1 doubled year-over-year, at $42k.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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