Quarterly benchmark report

Q2 2025 Edition
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Podcast advertising benchmarks: Q2 2025

In closing out the first half of the year, we're excited to share our latest Quarterly Benchmark Report. We analyzed 94,938 podcast episodes to uncover the behaviors, trends, and insights from Q2 of 2025.

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In this report

Key stat: Podcast ad spending continued to climb in Q2, increasing 28% year-over-year.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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