Quarterly benchmark report

Q2 2026 Edition
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Podcast advertising benchmarks: Q2 2026

In closing out the second quarter of 2026, we're excited to share our latest Quarterly Benchmark Report. We analyzed 94,823 podcast episodes to uncover the behaviors, trends, and insights from Q2.
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Join our upcoming webinar for a closer look at this report, as well as the brands and industries shaping podcast spend.

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In this report

Key stat: Podcast ad spending remained healthy year-over-year, increasing 23% in Q2.

  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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