Quarterly benchmark report

Q3 2025 Edition
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Podcast advertising benchmarks: Q3 2025

In closing out the first half of the year, we're excited to share our latest Quarterly Benchmark Report. We analyzed 94,724 podcast episodes to uncover the behaviors, trends, and insights from Q3 of 2025.
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Join our upcoming webinar for a closer look at this report, as well as the brands and industries shaping podcast spend.

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In this report

Key stat: Podcast ad spending continued to climb in Q3, increasing 26% year-over-year.

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  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • How genres compare in ad load and attracting new brands
  • Most common ad lengths and positions
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Complete this form to download the Podcast Advertising Quarterly Benchmark Report.

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