Mid-year review

2023 Edition
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Podcast advertising review: 1H 2023

We're excited to share the 2023 Mid-Year Review. In analyzing over 10,000 brands across 200,000 episodes, we uncovered the behaviors, trends, and insights from the year so far.

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In this report
A stack of Magellan AI mid-year reports
  • The fastest growing industries in podcast advertising
  • Where and how dollars were spent
  • Which genres had the highest and lowest ad loads
  • What percentage of time an episodes dedicates to ads
  • How often an episode runs with only one sponsor
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