Top podcast spenders

January
 
2026
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by spend. See the latest chart in podcast advertising below.

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Rank
Advertiser
January
spend
Month-over-month spend change
Top genre
1
T-Mobile
$5,918,600
$5.9M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
2
BetterHelp
$5,646,500
$5.6M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
3
Quince
$5,197,300
$5.2M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Comedy
4
FanDuel
$5,173,900
$5.2M
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Sports
5
Rocket Companies
$4,495,900
$4.5M
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Science
6
Shopify
$4,320,700
$4.3M
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News
7
TJX Companies
$4,027,400
$4.0M
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Sports
8
Toyota
$3,735,800
$3.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
9
Amazon
$3,701,500
$3.7M
an icon indicating a gainan icon indicating no changean icon indicating a loss
Sports
10
DraftKings
$3,690,600
$3.7M
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Sports
11
Public.com
$3,267,800
$3.3M
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Sports
12
Intuit
$2,884,600
$2.9M
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Sports
13
LinkedIn
$2,690,800
$2.7M
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Sports
14
Verizon
$2,643,200
$2.6M
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Sports
15
Progressive
$2,417,000
$2.4M
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Sports
The top spenders list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.

Join the webinar series

Register now for a quick 20-minute webinar that breaks down the latest trends in podcast advertising as they emerge. We’ll expand on our Quarterly Benchmark Report with a look at emerging trends, top brands, standout industries. Next webinar: Feb, 2026
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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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