Top 15 advertisers in January 2021

Each month, Magellan AI analyzes the previous month's podcast advertising data to uncover the top podcast advertisers and where they appeared. Using our proprietary model that relies on Apple's top podcasts, we compile this list and the top 15 movers and shakers.

Rank
Month over Month Rank Change
Advertiser
January spend
Top Genre
Number of shows detected
1
0
$4,400,000
Society & Culture
400
2
+
$2,800,000
Sports
319
3
-
$2,700,000
Sports
90
4
0
$2,200,000
Comedy
122
5
+
$2,100,000
Comedy
206
6
+
$1,900,000
News
178
7
+
$1,800,000
Society & Culture
285
8
+
$1,700,000
Society & Culture
187
9
+
$1,700,000
Comedy
89
10
+
$1,700,000
Business
135
11
-
$1,600,000
Society & Culture
324
12
+
$1,600,000
News
69
13
+
$1,500,000
News
140
14
-
$1,200,000
Society & Culture
49
15
-
$1,200,000
Society & Culture
288
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Hungry for more detail?

See detailed flighting and ad count for these advertisers, keep a watchlist, and understand where and how often they appear in podcasts. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model incorporates a number of factors, including:

• Number of ads and variation in ad load detected for a given episode
• Number of downloads for each episode
• CPM, as reported on select media kits and estimated based on popularity

Want to learn more about how much advertisers are spending? Sign up for a demo.

Magellan AI creates tools that help marketers at brands like SimpliSafe and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Audioboom use Magellan to track advertisers spending money in the podcast space.