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Top 15 advertisers in September 2021

Each month, Magellan AI analyzes the previous month's podcast advertising data to uncover the top podcast advertisers and where they appeared. Using our proprietary model that relies on Apple's top podcasts, we compile this list and the top 15 movers and shakers.

Rank
Month over Month Rank Change
Advertiser
September Spend
Top Genre
Number of shows detected
1
0
-
+
BetterHelp
$6,501,000
Society & Culture
680
2
0
-
+
Verizon
$3,022,000
Society & Culture
439
3
0
-
+
FanDuel
$2,971,000
Sports
468
4
0
-
+
DraftKings
$2,359,000
Sports
208
5
0
-
+
HelloFresh
$2,210,000
Comedy
225
6
0
-
+
Amazon
$2,198,000
Society & Culture
364
7
0
-
+
NBCUniversal
$2,014,000
Society & Culture
757
8
0
-
+
ZipRecruiter
$2,012,000
Sports
264
9
0
-
+
Geico
$1,994,000
Sports
259
10
0
-
+
SimpliSafe
$1,958,000
Sports
154
11
0
-
+
ExpressVPN
$1,841,000
News
95
12
0
-
+
Helix Sleep
$1,523,000
Comedy
151
13
0
-
+
Capital One
$1,516,000
Sports
152
14
0
-
+
Stamps.com
$1,453,000
Comedy
161
15
0
-
+
T-Mobile
$1,440,000
Society & Culture
534
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Hungry for more detail?

See detailed flighting and ad count for these advertisers, keep a watchlist, and understand where and how often they appear in podcasts. We'll show you everything you want to know in a customized demo.

Methodology

These numbers may appear higher than our show counts in previous months. We have expanded our analysis to include podcasts in the Magellan AI platform that have submitted data and therefore helped to expand our measurement beyond the top 3,000 podcasts.

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model incorporates a number of factors, including:

• Number of ads and variation in ad load detected for a given episode
• Number of downloads for each episode
• CPM, as reported on select media kits and estimated based on popularity

Want to learn more about how much advertisers are spending? Sign up for a demo.

Magellan AI creates tools that help marketers at brands like SimpliSafe and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Audioboom use Magellan to track advertisers spending money in the podcast space.