As presented at Podcast Movement 2025, we explore how podcast advertiser behavior has shifted in the first half of 2025, comparing these changes against previous years' trends. Using Magellan AI’s latest data, we break down advertising spend, emerging brands, the most popular ad placements, and ad loads. We also offer projections and actionable insights for the remainder of 2025 and beyond.

Highlights include:

• Top spenders year-to-date
• Industry-specific shifts in spending and buying patterns
• The growing impact of YouTube on campaign strategies
• How new brands typically approach podcast advertising
• Distribution of ad positions and lengths
• Current ad load trends compared to historical norms
• And more

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