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Podcast advertising market trends: H1 2026

Our global 2026 YTD breakdown, as presented by the Magellan AI team at The Podcast Show 2026 in London
May 2026
Podcast advertising market trends: H1 2026Podcast advertising market trends: H1 2026

As presented at The Podcast Show 2026, we explore the latest shifts and strategies shaping podcast advertising in the US, Canada, UK, Ireland, Germany, France, and Australia this year. Gain insights into global trends and data, including:

  • Top advertisers
  • Standout industries
  • Average ad loads
  • New brand strategies
  • Ad frequency analysis
  • and more!

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