Magellan AI, a leader in audio intelligence, analytics, and measurement, announced the promotion of Jim Ballas to President, Measurement. In this role, Ballas will lead the company’s measurement business, overseeing strategy, product development, and growth as advertisers look for clearer, more actionable attribution insights across channels.

Since joining Magellan AI in 2022, Ballas has been a driving force behind the company's measurement business. As GM, Measurement, he led the development and scaling of solutions that have changed how advertisers evaluate audio performance, helping grow the division into a core component of the business. His ability to anticipate where the market is headed and build solutions to meet it has been central to that growth.

Under his leadership, Magellan AI launched Broadcast Radio Attribution in March 2026, modernizing one of advertising’s largest channels within a unified, cross-channel measurement platform. The solution enables brands to evaluate radio campaigns alongside podcasts, streaming audio, and connected TV in a single view. Ballas has also expanded tools like Reach Lift and incremental lift analysis, giving advertisers clearer insight into how audio drives real business outcomes across their media mix.

With this promotion, Ballas will continue advancing measurement forward in a way that reflects how media works today, helping marketers evaluate performance holistically rather than channel by channel.

"Jim has been instrumental in building Magellan AI's measurement business into what it is today," said Cameron Hendrix, CEO and Co-Founder of Magellan AI. "From expanding attribution into broadcast radio to scaling tools that help advertisers make smarter decisions across their media mix, Jim's vision and leadership have been central to our growth. Promoting him to President, Measurement reflects the importance of this business and our confidence in Jim to lead it."

With more than a decade of experience in podcast and broadcast advertising, technology, and production, Ballas brings deep industry expertise and a track record of turning market needs into measurement solutions that deliver real value for advertisers and publishers.

"Audio has never had better tools to prove its value across the full media mix," said Ballas. "I'm proud of what our team has built, and I'm excited to keep advancing attribution across and beyond audio to help our clients stay ahead.”

For more information about Magellan AI's measurement solutions, visit magellan.ai.

About Magellan AI

Magellan AI is the all-in-one platform for audio advertising intelligence, media planning, and measurement. Advertiser and agency media buyers rely on Magellan AI's audio media planning and measurement platform to discover, connect with, and analyze the performance of broadcast radio, podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow audio ad sales with intelligence and performance measurement, powered by the world's largest database of podcast advertising data, covering over 60,000 podcasts. Learn more at magellan.ai.