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Research
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Product update

Estimated advertiser spend data is now available beyond the U.S.

Estimated spend is now global - track brand activity in seven countries.
July 2025

We've expanded the reach of our podcast advertising intelligence. Magellan AI now provides estimated advertiser spend data in seven countries: Canada, UK, Ireland, Germany, France, Australia - and the US.

Sample spend data in the Magellan AI dashboard

This update gives you access to even more of the podcast ad market - whether you're analyzing global brand strategy or identifying growth opportunities.

Through the Magellan AI dashboard, you can:

  • Search for brands by estimated spend thresholds
  • See where and how advertisers are investing

Estimated spend adds a new layer of insight, so you can make better decisions in every market.

Ready for a look at what's happening beyond the US? Schedule a demo today.

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