In a joint effort with the team at ARN (Australian Radio Network), we have released the Q4 2025 edition of our Australian Quarterly Benchmark Report. To prepare the report, we analyzed 9.498 episodes of popular Australian podcasts to uncover the behaviors, trends, and insights from Q4.

A few key findings from this past quarter:

• +10% Y/Y spend: Australian podcast ad spending continued to climb in Q4, increasing 10% year-over-year‍
• +53% ad spend in Retail: Spend in the retail industry increased 53%, with brands like Shopify, Chemist Warehouse, and 7-Eleven topping the list
• $1.7M spend for Financial Services: Spend in Financial Services topped all industries this quarter with brands like Wise, CMC Markets, and Bankwest at the top.

For a deeper dive on these numbers and much more, head over to our download page to get a free copy of the full benchmark report!