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Australian podcast advertising benchmarks: Q2 2026

The Q2 2026 edition of our Australian Quarterly Benchmark Report: exploring trends in spending, ad load, and industries in Australia
August 2026
Australian podcast advertising benchmarks: Q2 2026Australian podcast advertising benchmarks: Q2 2026

In a joint effort with the team at ARN (Australian Radio Network), we have released the Q2 2026 edition of our Australian Quarterly Benchmark Report. To prepare the report, we analyzed 10,439 episodes of popular Australian podcasts to uncover the behaviors, trends, and insights from Q2.

A few key findings from this recent quarter:

  • Australian podcast ad spending in Q2 increased 9% from Q1
  • Ad load increased, from 5.44% in Q1, to 5.71% in Q2
  • Alcohol was amongst the fastest growing industries in Q1, with spend increasing 58% over Q1

For a deeper dive on these numbers and much more, head over to our download page to get a free copy of the full benchmark report!

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