In a joint effort with the team at ARN (Australian Radio Network), we have released the Q1 2026 edition of our Australian Quarterly Benchmark Report. To prepare the report, we analyzed 9.968 episodes of popular Australian podcasts to uncover the behaviors, trends, and insights from Q1.

A few key findings from this recent quarter:

• +34% Y/Y spend: Australian podcast ad spending continued to climb year-over-year, increasing 34% in Q1
• 6 of 10 repeat top-10 spenders: Six of the top 10 spenders in Q1 were also top spenders in Q4 '25. Top brands include Airbnb, Shopify, and McDonald's
• 6.43% ad load: Ad load fell slightly from 6.52% in Q4, to 6.43% this quarter

For a deeper dive on these numbers and much more, head over to our download page to get a free copy of the full benchmark report!