Top podcast movers & shakers

January
 
2026
 rankings

Each month, Magellan AI analyzes the trailing month’s data to uncover the top podcast advertisers by increase in month-over-month spend. See the latest chart in podcast advertising below.

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Rank
Advertiser
January
spend
Prior month's spend
Pct. change
1
Intuit
$2,884,600
$466,900
518%
–
2
Unilever
$1,711,400
$211,500
709%
–
3
monday.com
$1,390,000
$0
–
4
Blucora
$1,255,100
$0
–
5
ANGI Group
$1,039,100
$3,700
27984%
–
6
CrownCoinsCasino
$1,012,400
$97,400
939%
–
7
Rinse
$911,200
$21,100
4218%
–
8
Peloton
$787,900
$137,500
473%
–
9
OnDeck
$775,400
$191,900
304%
–
10
Grow Therapy
$738,100
$156,400
372%
–
11
Orangetheory Fitness
$660,300
$3,700
17746%
–
12
Experian
$576,700
$118,800
385%
–
13
Athletic Brewing Company
$557,500
$7,600
7236%
–
14
Sleep Number
$544,800
$104,400
422%
–
15
Boll & Branch
$530,300
$94,700
460%
–
The top-15 list uses our proprietary model informed by the most-downloaded podcasts. For additional details – including comprehensive flighting, frequency, historical data, and more – book a customized demo.

Join the webinar series

Register now for a quick 20-minute webinar that breaks down the latest trends in podcast advertising as they emerge. We’ll expand on our Quarterly Benchmark Report with a look at emerging trends, top brands, standout industries. Next webinar: Feb, 2026
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Go deeper

Get detailed flighting and frequency data for these advertisers, keep a watchlist, understand where and how often they appear in podcasts – and much more. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model is continually adjusted based on available inputs and incorporates a number of factors, including:
  • The number of ads and variation in ad load detected for a given episode
  • Number of downloads for each episode
  • CPM, as reported directly from partners or modeled from show similarity rankings
  • Ad type, with differentiation for programmatic and RON ads
  • Podcast revenue estimates calibrated against reported network data
  • Brand SOV breakout by show
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