Top 15 advertisers in December 2020

Each month, Magellan AI analyzes the previous month's podcast advertising data to uncover the top podcast advertisers and where they appeared. Using our proprietary model that relies on Apple's top podcasts, we compile this list and the top 15 movers and shakers.

Rank
Advertiser
December spend
YTD spend (2020)
Top Genre
Number of shows detected
1
$7,096,000
$38,702,000
Society & Culture
556
2
$3,797,000
$6,318,000
Sports
288
3
$3,143,000
$6,826,000
Society & Culture
346
4
$2,700,000
$22,127,000
True Crime
163
5
$2,574,000
$16,634,000
Society & Culture
468
6
$2,291,000
$2,645,000
News
173
7
$2,227,000
$5,869,000
Sports
393
8
$2,089,000
$11,958,000
Comedy
229
9
$1,805,000
$19,766,000
News
119
10
$1,596,000
$13,812,000
Technology
118
11
$1,585,000
$18,854,000
Sports
167
12
$1,484,000
$11,271,000
True Crime
39
13
$1,448,000
$8,356,000
True Crime
126
14
$1,433,000
$11,049,000
Society & Culture
165
15
$1,377,000
$21,538,000
Sports
114
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Hungry for more detail?

See detailed flighting and ad count for these advertisers, keep a watchlist, and understand where and how often they appear in podcasts. We'll show you everything you want to know in a customized demo.

Methodology

Magellan AI analyzes podcast advertising data from the top 3,000 podcasts in the U.S., as ranked by Apple Podcasts. For parts of this analysis, we relied on Magellan AI’s proprietary model to estimate advertising spend. Our model incorporates a number of factors, including:

• Number of ads and variation in ad load detected for a given episode
• Number of downloads for each episode
• CPM, as reported on select media kits and estimated based on popularity

Want to learn more about how much advertisers are spending? Sign up for a demo.

Magellan AI creates tools that help marketers at brands like SimpliSafe and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Audioboom use Magellan to track advertisers spending money in the podcast space.