Background

True Native Media launched in 2016 to give independent podcasters a dedicated partner focused on championing their voices and connecting them with brands that value authentic, host-read storytelling. As the network has grown, True Native Media has become a strategic bridge between creators and brands, helping both sides navigate a more competitive and fast-moving podcast marketplace.

Challenges

As True Native Media continued to grow, the team sought tools that could enhance and scale the strong processes they already had in place. Magellan AI served as a strategic amplifier, offering clearer visibility into advertiser activity, validating existing relationships, and accelerating show evaluation. By enriching rather than replacing True Native Media’s workflow, Magellan AI enabled faster insights, more comprehensive data, and stronger support across proposals and partnerships for both podcasters and advertisers.

Insights

• Recovered $100k+ in revenue opportunities by reconnecting advertisers with shows after network changes, restoring visibility that would have otherwise been lost
• Accelerated show growth and pipeline strength, supporting ~5 new show acquisitions and generating $35–$40k in new revenue through smarter, research-driven evaluation
• Turned first-time advertisers into long-term buyers, expanding campaigns into four additional shows and driving $100k+ in revenue through repeated renewals