Case study
Research
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Product update

Plan smarter with detailed podcast audience insights

Get household reach and audience demographics by show
October 2025

We’ve added new tools that make it easier to plan podcast campaigns with precision. Now you can see where shows truly deliver and match them to your target audiences.

See audience reach like never before
Get detailed estimates of how many unique households each show reaches and where those listeners are concentrated for deeper insight into audience scale.

Understand who’s listening
Thanks to our partnership with Experian, see how shows index by gender and age range to find the best fit for your target audiences.

Spot opportunities faster
Identify high-impact shows and markets that align with your goals, backed by data you can trust.

Audience demographics and household data for a podcast sampled by Magellan AI

These updates give you the audience insight you need to make smarter decisions, justify recommendations, and win more confidence from clients and stakeholders.

For a closer look on how it works, reach out for a demo.

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