Background

Locked On Podcast Network was founded in 2016 with the popular Locked On Jazz podcast. The network strategically expanded into NBA, NFL, MLB, college sports, and NHL channels, building a robust local-to-national podcast portfolio with over 220 podcasts hosted by trusted local experts.

Challenges

Locked On initially relied on manual prospecting, with limited visibility into competitor advertising strategies. As the network rapidly expanded, it required more efficient tools to identify potential advertisers, track competitor spend, and sharpen outreach efforts. Manual research slowed prospecting and restricted strategic insights.

Insights

A few highlights from the study:

• Locked On identified competitor spend patterns to time outreach during peak advertiser activity
• Through streamlined research, Locked On tailored their pitches to improve win rates
• Monthly spend reports and advertiser alerts helped Locked On quickly capitalize on new ad opportunities

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