We’ve expanded the metrics in our pod-to-pod attribution reporting to give marketers a fuller view of how their campaigns drive action, with detailed reporting on total downloads and total converted listeners.

Tracking only new listeners leaves out how your promos engage your existing audience. These metrics help you identify shows with strong audience overlap, measure new audience growth, and understand how your promos drive ongoing engagement over time.

This means you can:

• See which shows share a healthy audience overlap with yours
• Measure how campaigns re‑engage loyal listeners alongside attracting new ones
• Compare behavior patterns between new and returning audiences
• Understand how your promos drive downloads across your entire audience

Whether you’re measuring top‑of‑funnel reach or assessing repeat engagement, these updates give you a more complete view of campaign performance.

For a closer look on how it works, reach out for a demo.