Engage the listeners that matter most with insights on podcast reach, demographics, and listener interests to guide your planning decisions.

See reach along with interest and demographic categories next to advertiser strategy, renewal rate, and ad placement — all in one view. It’s an easier way to evaluate podcasts, identify audience alignment, and back up your planning decisions with data.

Through our partnership with Experian, see how shows index higher or lower across dozens of audience categories — from lifestyle and interests to family composition and purchasing behavior. Whether targeting fitness enthusiasts, pet owners, parents, or travelers, you can quickly surface shows that reach the audiences that matter most for your campaigns.

With these insights in Media Plan, you can focus on the shows that fit your goals and present stronger plans to clients or teams.

Reach and demographic data is available on select shows today, with more being added regularly. For a closer look, reach out to our team for a customized demo