Background

Blue Wire launched in 2019 as a small collection of regional sports podcasts and has grown into a national network of more than 200 creator-led shows featuring athletes, analysts, and independent voices. The network now reaches roughly 20 million monthly listeners and viewers across audio and YouTube, helping brands reach engaged sports communities at scale.

Challenges

As Blue Wire scaled, their manual approach to tracking advertisers and reviewing creative couldn’t keep pace. Without a unified intelligence layer, the team lacked visibility into who was spending in sports, when those buys happened, and which brands were most relevant to their shows. Limited audience data also made it difficult to address buyers’ questions.

Insights

• Magellan AI helped Blue Wire turn several newly identified advertisers into high-value partnerships, including a lifestyle brand deal that closed at a low six-figure level and became a big win of the year.
• Audience indexing now appears in 25% of pitches and helps Blue Wire validate audience fit and answer detailed RFP requests.
• Roughly 90% of the company uses Magellan AI in their workflow. Leadership described it as “like another employee,” underscoring its impact on how the team works and plans.