In a joint effort with the team at ARN (Australian Radio Network), we have released the Q3 2025 edition of our Australian Quarterly Benchmark Report. To prepare the report, we analyzed 10,117 episodes of popular Australian podcasts to uncover the behaviors, trends, and insights from Q3.

Some of our key findings this quarter include:

• +18% Y/Y spend
  Australian podcast ad spending continued to climb in Q3, increasing 18% year-over-year
• 7 of 10 repeat top-10 spenders
  Seven of the top 10 spenders in Q3 were also top spenders in Q2
• 82% Brand awareness
  Brand Awareness campaigns made up 82% of all detected ads in Australia during Q3
• 7.51% average ad load
  Average advertiser ad load remained steady from 7.53% in Q2 to 7.51% in Q3
• +62% ad spend in Food
  Spend in the food industry increased 62%, with brands like McDonald's, Cobram Estate, and Coles topping the list
• $2.3M spend for Financial Services
  Spend in Financial Services topped all industries this quarter with brands like Wise, Westpac, and CMC Market at the top.

For a deeper dive on these numbers and much more, head over to our download page to get a free copy of the full benchmark report!

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