Competitive intelligence | Magellan AI — Podcast advertising analytics

Market trends

Comprehensive market insights, from industry to advertiser

Get a high-level view of advertiser activity by Industry, Genre, and Network to spot emerging trends.

Analyze advertisers' podcast strategies by tracking ad placements across new shows and seasonal campaigns.

Explore competitors' programmatic and run-of-network ad creatives, identifying flighting patterns and creative strategies.

A view of an advertiser's flighting in the Magellan AI dashboard

A view of an advertiser's programmatic and run-of-network analysis Magellan AI dashboard

Spend analysis

Gain insights on where brands are focusing their dollars

Analyze podcast advertising spend, based on activity picked up on thousands of podcasts.

Gain detailed insights on where dollars are going by podcast, genre, vertical, demographic, timeframe, and more.

See how brands allocate ad budgets across programmatic, run of network, and host-read placements to help refine strategies.

A sample overview of spend data for several advertisers in the Magellan AI dashboard, including ad count, podcast count, YTD ad spend, previous years' spend, and where the ad was recently detected.

Sample screenshot of the Spend tab in Magellan AI's dashboard, showing breakouts of host read, run of network, programmatic, and produced ad spend for an example advertiser.

Watchlists

Get notified where tracked advertisers appear

Build a watchlist of your chosen brands to see where advertisers are spending with competitors.

Notifications keep you informed about where your tracked advertisers surface as they go live.

Weekly emails feature brands that have made a significant increase in their podcast presence.

Sample Watchlist in the Magellan AI dashboard, showing a tracked advertiser and breakouts of the networks and shows that they have recently appeared on.

Sample Watchlist email from Magellan AI, alerting the subscriber to new shows and networks that the advertiser was recently detected on, as well as a direct link to the audio.

Audio sampling

Listen to any creative placement

Our audio player visualizes placements within a show’s timeline and displays full searchable transcripts.

Playback tools enable you to fully review content and understand competitive messaging.

Open links make it easy to share ads with partners and colleagues, without a Magellan AI account.

Sample podcast audio clip for HelloFresh on Magellan AI, showing ad metadata and transcript.

Sample podcast audio clip for Apple Card on Magellan AI, showing ad metadata, transcript, and calendar with additional ad detections.

See it in action

This is just the tip of the iceberg! Magellan AI offers a broad range of in-depth tools to take control of your podcast advertising. Let us custom-tailor a demo for you and your team.

Book a demo