Podcast Advertising Benchmark Report:
Beyond the Numbers
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Our research team looks at podcast ad metrics every day and even we were surprised at the massive growth in podcast advertising this year. With over 2,400 new brands detected in the quarter spending an average $20,000, podcasting is well on its way to hitting the IAB’s estimate for $1 billion in spend this year.
Is it too late for advertisers to get started? What does it take to get in the door and be competitive? The Magellan AI research team will dive into why these metrics are important, how to apply them to your campaign planning, and what you need to run successful campaigns in the second half of 2021.
In this webinar, you'll learn:
- The podcasts ad buyers are most interested in
- Which podcasts had the best renewal rates in the industry
- What advertisers and podcasters can do to stay competitive for Q4 and beyond
Register now to watch the recording!
Run time: 40 minutes
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.