Recorded webinar

Data Dump: Overcoming the Challenges of Podcast Advertising Measurement

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Cameron Hendrix headshotKrystina Rubino headshot

Cameron Hendrix
CEO and Co-Founder, Magellan AI

Krystina Rubino
Head of Offline Marketing, Right Side Up

As more tools for media planning and campaign measurement emerge in the podcast advertising space, it can be difficult to sift through which ones provide meaningful insights. As new tools become available, advertisers are finding major data discrepancies between platforms. It’s a common struggle to identify which tools, metrics, and attribution methodologies are best to make informed, data-driven decisions for their campaigns. 

Register to view Krystina Rubino, Head of Offline Marketing at Right Side Up and Cameron Hendrix, CEO of Magellan AI, discuss the current podcast advertising landscape, provide guidance on how to choose and use the right tools and metrics, and share their visions for the future of the industry.

In this webinar, you'll learn:

  • How podcast ad buying has shifted with dynamic insertion more widely available
  • How to leverage spend numbers, past performance metrics, and podcast rankers in your media planning
  • What tools are available to measure campaign success and how to use them

Register now to watch the recording!