Top 15 advertisers in the past 4 months
Ranking
January 2020
December 2019
November 2019
October 2019
1
Geico
Geico
Geico
2
Omaha Steaks
Total Wine & More
ZipRecruiter
3
SimpliSafe
SimpliSafe
SimpliSafe
4
Total Wine & More
Quip
Indeed
5
State Farm
Capital One
BetterHelp
6
ZipRecruiter
ZipRecruiter
Quip
7
Progressive
State Farm
Progressive
8
Quip
HomeAdvisor
Relief Factor
9
MyPillow
Indeed
HomeAdvisor
10
Spotify
BetterHelp
Rocket Mortgage
11
BetterHelp
Spotify
MyBookie
12
Manscaped
Manscaped
Spotify
13
Relief Factor
hims
Roman
14
Native
Relief Factor
Native
15
Netsuite
Native
State Farm

Methodology

Every week, Magellan samples episodes from ~3,000 shows that rank in the Top Podcasts view available through Apple Podcasts in the US. This sample includes up to two episodes from shows that published new episodes since October 1, 2019.

The brands listed above were ranked by the number of individual pre and mid-roll ads that appeared in our sample. Podcasts advertising on other podcasts, foundations, and those advertising on only one show were excluded from the sample.

Magellan AI creates tools that help marketers at brands like SimpliSafe, Wix, and ThredUP spend intelligently on podcast advertising. Podcast publishers like WNYC and Audioboom use Magellan to track advertisers spending money in the podcast space. Learn More.